AI systems for experience operators, built in production.
Our build practice exists for the problems too specific to buy off the shelf. We embed with operators as their AI team — scoping what's possible, building what works, and shipping into real environments with real guests, attendees, and members.
The team is the same one building the studio's own ventures. The lessons flow both ways.
Three ways we work.
Discovery sprint.
Short, fixed-fee. We dig into your data, workflows, and constraints, and come back with a concrete plan: what to build, what to buy, what to skip.
typical: 2–4 weeks · fixed fee
Embedded build.
A multi-month engagement where we work as your AI team. We ship production systems, not prototypes. Best for operators with a clear problem and no internal team to build it.
typical: 3–9 months
Senior advisory.
For operators with their own engineers who need senior guidance on architecture, model choice, deployment, and evaluation. A thought partner, not a builder.
typical: monthly retainer
Operators who bring people together.
Event production companies, restaurant groups, fitness brands, hotels, museums, tour operators — places where the product is presence and the work is coordination.
The work, in detail.
A handful of engagements, with the parts our clients let us tell.
Meridian Events
Real-time event coordination that connects vendor check-ins, run-of-show updates, and attendee flow in one system. Day-of coordination calls down 68%.
Basecamp Outdoor School
A digital field ledger that captures instructor sign-offs at the trailhead and syncs when connectivity allows. Offline-first by design.
Kindred Restaurant Group
Guest preference memory across all locations. The system remembers dietary restrictions, table preferences, and special occasions — so regulars feel like regulars everywhere.
Elevate Fitness
Unified scheduling and member journey tracking across all locations. Members book anywhere; instructors see one calendar; ops sees everything.
Immerse Museums
Visitor flow optimization and timed-entry coordination. The system predicts crowding, suggests entry times, and helps staff get ahead of bottlenecks.
Yours, maybe.
If you're an operator with a problem too specific for any product, we should talk.
Start a conversation →"You also build your own products. How does that work for clients?"
Fair question. Here's the answer, in writing.
→ Client work belongs to clients.
Anything we build for you, you own. Code, models, weights, documentation — full stop, in writing on day one.
→ Generalizable patterns inform our roadmap.
What we learn about the shape of experience-operator problems shapes our venture roadmap. What we learn about your business stays with your business.
→ No conflicts of interest.
We won't take engagements that compete with our own ventures. If there's overlap with our portfolio, we'll tell you before we start — and we'll usually point you to the venture instead.
→ Clear contracts, every time.
All of this lives in your MSA. Not figured out later, not buried in an addendum. You'll see it before you see a price.