Immerse Museums

Visitor flow optimization and timed-entry coordination across four immersive experience venues.

What they came to us with.

Immerse Museums operates four immersive art and experience venues serving 1.2 million visitors annually. Peak times created bottlenecks that degraded the experience — crowded galleries, long waits, frustrated guests. Their timed-entry system was manual and inflexible; staff couldn't adapt to real-time conditions. VIP guests had no way to skip lines without creating friction with regular visitors.

What we built.

We're building a visitor flow system that predicts crowding, suggests optimal entry times during booking, and helps staff get ahead of bottlenecks in real time. The system monitors gallery density, predicts when spaces will clear, and can text guests when it's their turn to enter a popular exhibit. We're integrating with their existing ticketing system rather than replacing it.

Where it landed.

Currently in pilot at two venues. Early data shows 34% reduction in average wait times and 12% increase in per-visit revenue (guests spend more when they're not frustrated). Full deployment across all four venues planned for fall 2026.

Have a similar challenge?

If your organization is wrestling with problems that sound like this one, we should talk.